Wash, Rinse, Repeat

What we call genius may really be the ability of some people to creatively repeat themselves.  That’s the point of a Fast Company article by Nate Kontny who writes that our inability to reboot ourselves with a refreshed spin on core ideas – even if they appear worn and aged — holds us back as artists, inventors and entrepreneurs.

As proof, Kontny points to enduring, successful bands that keep fans happy by replacing studio versions of their songs with acoustic or remixed tracks.  Facebook, he says, is MySpace translated through the mind of Mark Zuckerberg.  Dropbox wasn’t the first file-sharing solution, and people were already advertising spare rooms for rent online long before Airbnb.

He’s on to something.  It was Thomas Edison, after all, who said, “A good idea is never lost.  Even though its originator or possessor may die without publicizing it, it will someday be reborn in the mind of another.”

Having trouble having your idea or point of view heard?  Many may give up thinking it’s poor execution, but that may not be the reason at all.  “Ad agencies know this better than any of us,” says Kontny. “A common rule of thumb in that industry:  It takes seven ad impressions before someone will take action.”

An interesting thought that you can read more about here.

What do I think about the creative process of repeating yourself?  First, there’s nothing wrong with it.

There’s even nothing wrong with talking to yourself.

There’s nothing wrong with asking yourself a question.

There’s nothing wrong with answering your own question.

It’s when you ask yourself to repeat the question that you may want to Google “benzodiazepine”.

Finally, what we call genius may really be the ability of some people to creatively repeat themselves.  That’s the point of a Fast Company article by Nate Kontny who writes that our inability to reboot ourselves with a refreshed spin on core ideas . . .

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